Described as an "amethyst infused with gold," Strada is a soft lilac with an awesome gold shimmer. This hue can be used to compliment almost any eye color. However, after application, the gold shimmer seems to disappear and becomes a bit grayish in tone. You can combat this by using a light eyeshadow base such as NYX Jumbo Eye Pencil in Milk to make it pop and last. That being said it can use all over as a pop of color or as part of a purple smokey eye. Overall, it is a bit of disappointment considering the price. That and, its somewhat of a bitch to work with it, but it is doable.
Hope that helps!